Lifestyle Expert Julie, The Effortless Girl, is from a small (teeny tiny) community in the Appalachian Mountains of western North Carolina. Being from a large family meant helping with the housework, baking in the kitchen, and pulling weeds in the garden while growing up. She’s learned the hard way the best way to fan a smoke detector after a burning cake has filled the house with smoke and how to repair a ripped dress in a pinch.

Her loves include cupcakes, fancy shoes, and playing the violin.  The Effortless Girl was born out of a desire to challenge herself to find accessible, unique lifestyle ideas with cost savings in mind. Julie is constantly on the hunt for innovative concepts, projects, and products – if you would like to partner with or be featured on The Effortless Girl, you can learn more here.



Julie Loven is a contributing writer for Charlotte Parent Magazine Online.


The Effortless Girl blog has been featured in top online publications like The Knot,, Green Bride, and


Julie has appeared as a creative expert for over 2 years on the morning show at WCCB in Charlotte. Her popular segments and accessible DIY projects continue to be a staple of WCCB. View her collection of television appearances here.


The Effortless Girl site enjoys relationships with a number of wonderful brands including:

Maison Kayser
Naturally Fresh
Grove Collaborative
Saint Vintage Jewelry
Cards and Pockets
Candlewarmers Etc.

Learn more about how to be a sponsor of Effortless Girl here.

Resident DIY Expert at
WCCB News Rising