Lifestyle Expert Julie, The Effortless Girl, is from a small (teeny tiny) community in the Appalachian Mountains of western North Carolina. Being from a large family meant helping with the housework, baking in the kitchen, and pulling weeds in the garden while growing up. She’s learned the hard way the best way to fan a smoke detector after a burning cake has filled the house with smoke and how to repair a ripped dress in a pinch.

Her loves include cupcakes, fancy shoes, and playing the violin.  The Effortless Girl was born out of a desire to challenge herself to find accessible, unique lifestyle ideas with cost savings in mind. Julie is constantly on the hunt for innovative concepts, projects, and products Рif you would like to partner with or be featured on The Effortless Girl, you can learn more here.



Julie Loven is a contributing writer for Charlotte Parent Magazine Online.


The Effortless Girl blog has been featured in top online publications like The Knot,, Green Bride, and


Julie has appeared as a creative expert for over 2 years on the morning show at WCCB in Charlotte. Her popular segments and accessible DIY projects continue to be a staple of WCCB. View her collection of television appearances here.


The Effortless Girl site enjoys relationships with a number of wonderful brands including:

Maison Kayser
Naturally Fresh
Grove Collaborative
Saint Vintage Jewelry
Cards and Pockets
Candlewarmers Etc.

Learn more about how to be a sponsor of Effortless Girl here.

Resident DIY Expert at
WCCB News Rising